peekpublishersTLDR: Austrian bank RLB NÖ-Wien has partnered with Bitpanda to become the first major traditional bank in Europe to offer digital assets trading. Through Bitpanda’s white-label solution, RLB NÖ-Wien customers can now trade cryptocurrencies, ETFs, stocks, and precious metals through the bank’s mobile app. This partnership marks a significant step in wider crypto adoption in the EU and showcases the potential for mainstream financial services to embrace digital assets.
Austrian bank Raiffeisenlandesbank Niederösterreich-Wien (RLB NÖ-Wien) has announced a partnership with Bitpanda to become the first major traditional bank in Europe to offer digital assets trading. The partnership allows RLB NÖ-Wien customers to trade a wide range of digital assets, including cryptocurrencies, ETFs, stocks, and precious metals, through Bitpanda’s software-as-a-service platform.
RLB NÖ-Wien’s “Mein ELBA” mobile banking app, powered by Bitpanda, enables customers to have a clear and understandable overview of their assets and easily access digital investment solutions. This integration of Bitpanda’s technology not only offers digitally-traded assets capabilities but also enhances the overall digital features and customer engagement of RLB NÖ-Wien’s mobile app.
This partnership marks a significant milestone in the adoption of cryptocurrencies in the EU and showcases the potential for traditional financial incumbents to embrace digital assets. The Markets in Crypto-Assets Regulation (MiCA), passed by the EU in 2023, has made digitally traded assets a viable and safe offering for traditional banks like RLB NÖ-Wien to tap into. This move towards mainstream adoption is expected to bring cryptocurrencies out of the “wild west” and into the traditional financial services market.
RLB NÖ-Wien’s CEO, Michael Höllerer, stated that the partnership with Bitpanda is a response to the increasing demand for digital investment solutions and a testament to RLB NÖ-Wien’s strategy of customer focus. By collaborating with Bitpanda, RLB NÖ-Wien positions itself as an innovator in the financial market.
Lukas Enzersdorfer-Konrad, CEO of Bitpanda Technology Solutions, emphasizes the seamless integration of Bitpanda’s technology into RLB NÖ-Wien’s mobile banking app, allowing customers to invest directly from their bank accounts. He believes this achievement sets a new standard for the banking industry by enabling safe, secure, and confident digital investments.
Overall, this partnership between RLB NÖ-Wien and Bitpanda represents a significant step in the adoption of digital assets trading in Europe’s traditional banking sector. It demonstrates how the integration of technology can drive innovation, customer satisfaction, and the expansion of investment options for customers in the financial market.
