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Cracking the Code: Travis Credit Union Wins with Personalized Members

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Travis Credit Union is leveraging personalisation, fintech partnerships and digital capabilities to compete with big banks and other fintech leaders. The California-based credit union sets itself apart from competitors by focusing on user experience. While large banks have big budgets for innovation, Travis CU is selecting the right technology partners, with good design and post-launch account management the key factor. Digital innovation is pivotal for community based financial institutions like Travis, with consumers rapidly setting expectations based on the experiences delivered by leading technology brands. Travis is facing this obstacle by constantly reinventing engagement and encouraging a culture of continuous evolution. By seamlessly combining physical and digital channels, customers will receive an integrated, personalised service from Travis, which will retain the trust-dependent relationships between members and the CU.

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