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Bold Commerce: Powered by Winks, Our Futuristic Biometric Checkout Solution

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TLDR:

Bold Commerce has launched a biometric checkout powered by Wink’s biometric payments and identity platform. The platform improves the speed of the checkout experience by up to three times, reduces the need for customers to fill out time-consuming details, and mitigates fraud risk. Bold’s biometric checkout enables retailers to offer shoppers biometrics at every stage of the checkout process and through any channel, and retailers can integrate the technology into any mobile, desktop, or in-store shopping experience.

Bold Commerce, a headless checkout company, has released a first-of-its-kind biometric checkout powered by Wink’s biometric payments and identity platform. The new platform improves the speed of the checkout experience by up to three times and reduces the need for customers to fill out time-consuming details like online login credentials, delivery details, and payment preferences. Instead, customers can complete payment simply by using their face and voice to pre-fill all necessary information.

While biometric payments are not a new concept, Bold’s biometric checkout is unique because it enables biometrics at every stage of the checkout process and through any channel, going from cart to checkout without the need for passwords and PINs. This offers a vastly expedited checkout experience and eliminates the friction and vulnerabilities associated with passwords.

Wink’s biometric payments and identity platform, which powers Bold’s biometric checkout, also provides an extra layer of security for retailers and shoppers to prevent purchases from fraudulent bots and unauthorized accounts. The platform supports various forms of payment, including credit cards, digital wallets, pay by bank, and Buy Now Pay Later (BNPL) options.

Both Bold Commerce and Wink emphasize the importance of prioritizing security, speed, and a seamless shopping journey. By integrating biometrics into the checkout experience, they aim to meet evolving consumer expectations and ensure a future-ready shopping ecosystem.

Peter Karpas, CEO of Bold Commerce, believes that the biometric checkout will drive conversion, customer loyalty, and average order value. The partnership between Bold Commerce and Wink aims to tap into the benefits of biometrics for delivering a frictionless omnichannel and secure checkout experience for shoppers.

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