Nescafe’s new brews: Vietnam’s convenient sip sensation by Nestle.

Nestle Vietnam is launching a new Nescafe product in response to the growing demand for convenient beverage options in the country. The company is introducing a ready-to-serve liquid concentrate called Nescafe Coffee Concentrate in two variants, black coffee and milk coffee. The concentrate can be enjoyed by simply pouring it over ice, making it a convenient option for consumers who prefer cold coffee. While traditional Vietnamese coffee still dominates the market, Nestle believes there is room for both traditional and modern coffee formats to coexist. The company also plans to introduce new flavors and formats to appeal to younger consumers and further penetrate the market.